The Challenge Lab debuted at ITC London 2026 to an exceptional response. Building on that momentum, we brought it back in collaboration with Generali at ITC Europe 2026.

The Challenge Lab will return to ITC London 2027, where we will further explore how insurers can understand, model, and underwrite emerging risks in an AI-driven economy.

Watch the video to learn more about the ITC London 2026 Challenge Lab with Generali.


 

How it worked

What is the Challenge Lab ? 

Startups are invited to enter the Challenge Lab and unleash bold solutions to our challenge. The top five entries will pitch live on stage at ITC London before industry leaders and innovators. The winner will be crowned, unlocking major visibility, industry recognition, and a powerful opportunity to drive real-world impact. 

Selecting the top 5

The top five finalists are selected based on their applications. The ITC team will review submissions and choose the startups that best demonstrate innovation, impact, and alignment with the  challenge, earning the chance to pitch live at ITC London. 

What’s at stake?

The winning startup will receive a trophy on stage, gain industry recognition and PR, and earn a free speaking slot at ITC London 2028, offering unmatched visibility and the opportunity to showcase their solution to a global audience. 

 Timeline

  • Applications Open 

  • Applications Close 

  •  Finalists are announced 

  • Finalists pitch on stage at ITC London 

  •  Winner announced  

ITC London 2026 Challenge Statement: Protecting People, Empowering Planet

How can we reimagine insurance as a force for good—designing innovative products and services that not only protect against risk, but actively accelerate the transition to a sustainable, low-carbon economy?

 

We invite startups to develop solutions that:

  • Advance climate risk intelligence: Harness data, AI, and predictive modelling to assess and mitigate risks from climate-related events such as floods, wildfires, and extreme weather.
  • Incentivise sustainable choices: Create insurance models that reward businesses and individuals for adopting green practices—whether through lower premiums, coverage enhancements, or loyalty benefits tied to reduced carbon footprints.
  • Embed SDGs into underwriting: Integrate Sustainable Development Goals metrics into risk evaluation, ensuring that insurance capital flows toward responsible and resilient enterprises.
  • Drive social impact: Extend protection to vulnerable communities disproportionately affected by climate change, ensuring inclusivity and equity in access to sustainable insurance solutions.
  • Innovate beyond traditional coverage: Explore new product categories such as parametric insurance for renewable energy, microinsurance for climate-vulnerable populations, or embedded insurance that supports sustainable consumption.

 

Why This Matters?

Insurance has the power to shape behaviour and allocate capital. By aligning risk protection with sustainability goals, the industry can become a catalyst for climate resilience and social equity. This challenge is not just about building better products—it’s about redefining the role of insurance in society.

Senen Named Winner of the ITC London 2026 Challenge Lab

Senen, an AI-powered claims intelligence platform recognised for advancing faster, fairer, and more climate-resilient insurance, was the winner of the ITC London 2026 Challenge Lab.

The winner was selected by a judging panel comprising Danilo Raponi, Group Head of Innovation at Generali; Claudia van der Salm, Strategy Partner at Google DeepMind; and Matt Connolly, CEO of Sønr.

Senen’s solution addresses a critical challenge in commercial insurance: the heavy administrative burden and fragmented data that can slow claims resolution, increase reserve volatility, and delay recovery for policyholders. By ingesting and structuring First Notification of Loss (FNOL) data, claims documents, and market communications, Senen enables earlier triage, more accurate reserving, clearer coverage interpretation, and more transparent claim valuation. 

Challenge Lab

Next Step

Apply to attend and join leaders shaping the future of insurance, insurtech, and investment, from global powerhouses to emerging startups.

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Whether you're raising funds, forming partnerships, or expanding your client base, ITC Europe is where it all comes together. 

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