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2026 Challenge Lab

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ITC London 2026
 

2026 Challenge Lab

Finalists Announced for the Challenge Lab: Protecting People, Empowering Planet 

Meet our finalists:


- Betterfly is an AI-powered employee benefits and insurance platform that rewards healthy behaviours with dynamic coverage and measurable social impact. Used by 2,500+ employers, it helps insurers and companies build healthier people and more resilient risk pools.
- Innovatrix Capital Ltd is an insurtech bridging life sciences and capital markets by transferring clinical trial failure risk into insurance and investment markets. Its AI-driven risk models unlock faster, more confident funding for critical drug development.
- Ledgertech is an AI-driven insurance platform enabling insurers to rapidly launch climate-aligned and inclusive products. Its cloud-native, no-code core supports parametric and microinsurance solutions in weeks, not months.
- myVal is an Australian insurtech helping households become climate-ready by identifying underinsurance before disasters strike. Using AI and image recognition, it enables faster, fairer claims and more resilient recovery.
- Senen is an AI-powered claims intelligence platform helping commercial insurers resolve climate-driven claims faster and more fairly. It converts unstructured claims data into decision-ready insights that improve capital efficiency and resilience.

Danilo

  • "We're proud to support the Challenge Lab at ITC London 2026 - it's exactly the kind of bold, creative problem-solving the industry needs."
    Danilo Raponi
    Group Head of Innovation, Generali GC&C

How it works

What is the Challenge Lab 

Startups are invited to enter the Challenge Lab and unleash bold solutions to our sustainability challenge. The top five entries will pitch live on stage at ITC London before industry leaders and innovators. Generali will crown the winner, unlocking major visibility, industry recognition, and a powerful opportunity to drive real-world impact. 

Selecting the top 5

The top five finalists are selected based on their applications. The ITC team, together with Generali, will review submissions and choose the startups that best demonstrate innovation, impact, and alignment with the sustainability challenge, earning the chance to pitch live at ITC London. 

What’s at stake

The winning startup will receive a trophy on stage, gain industry recognition and PR, and earn a free speaking slot at ITC Europe in Barcelona, offering unmatched visibility and the opportunity to showcase their solution to a global audience. 

 Timeline

  • Dec 3 – Applications Open 

  • Dec 19 – Applications Close 

  • Jan 12 - Finalists are announced 

  • Jan 27 - Finalists pitch on stage at ITC London 

  • Jan 27 – Winner announced  

Challenge Statement: Protecting People, Empowering Planet

How can we reimagine insurance as a force for good—designing innovative products and services that not only protect against risk, but actively accelerate the transition to a sustainable, low-carbon economy?

 

We invite startups to develop solutions that:

  • Advance climate risk intelligence: Harness data, AI, and predictive modelling to assess and mitigate risks from climate-related events such as floods, wildfires, and extreme weather.
  • Incentivise sustainable choices: Create insurance models that reward businesses and individuals for adopting green practices—whether through lower premiums, coverage enhancements, or loyalty benefits tied to reduced carbon footprints.
  • Embed SDGs into underwriting: Integrate Sustainable Development Goals metrics into risk evaluation, ensuring that insurance capital flows toward responsible and resilient enterprises.
  • Drive social impact: Extend protection to vulnerable communities disproportionately affected by climate change, ensuring inclusivity and equity in access to sustainable insurance solutions.
  • Innovate beyond traditional coverage: Explore new product categories such as parametric insurance for renewable energy, microinsurance for climate-vulnerable populations, or embedded insurance that supports sustainable consumption.

 

Why This Matters?

Insurance has the power to shape behaviour and allocate capital. By aligning risk protection with sustainability goals, the industry can become a catalyst for climate resilience and social equity. This challenge is not just about building better products—it’s about redefining the role of insurance in society.

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